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The next two decades bring tremendous opportunities,

but these come with their challenges.

Companies need to be able to generate

a stable pace of constant innovation,

manage their relations with their regulators or governments,

have very skillful PR, 

find ways to generate harmony amongst all their employees

and win their loyalty.


Most companies will achieve

creating one piece of the puzzle but not its entirety,

this will be their opportunity

to review their relationships with their competitors

as something that can turn into mutually beneficial collaborations.





The companies that will succeed in the future will have found ways to allow all their talent to blossom. 

Every employee will have clarity both on their own skills and those of everyone their interact with.

This will foster mutual respect

and optimal use of talent in harmony.

Employees will truly have a voice, whatever their age or tenure in the company and will be able to have valuable input in decisions.








Although hierachy will be a thing of the past,

managers will still exist.

They will have small teams of no more than 12 or 15 people.

They will perform their role the same way an orchestra conductor manage a concert: they will organise to create and maintain harmony so that everyone sings in tune.

Through their natural authority, intuition and communication skills,

they will impulse the pace,

spot the struggles and support resolution, 

and they will provide instant feedback... enabling everyone to thrive.

A TED talk worth watching:

Itay Talgam: Lead like the great conductors







Whether its is producing renewable energy,

creating alternative modes of transportation,

connecting humanity though a social network,

democratising access to information and increasing the speed of its availability,

giving easier access to music,

making shopping or payments easier and faster,

companies' mission and values will be super clear.

Companies' branding will leave no doubt about its culture, goals and achievements, so it can attract employees and customers that are a true fit and remain loyal.

In addition, every company will chose one or several cause that they support,

not only financially but also through investing time and commitment.

For example, a company providing technology for sound or music will organise free music lessons and free concerts for children from underpriviledged background.

The non-profit activities will be as important to the business as its commercial services, they will be an integral part of employee's workload.

Employees will be proud of their own contribution to the cause 

and just as pround of being part of company enabling these achievements.






Companies must learn to reap information from all areas of the business, as a broken flow would leave management blind and vulnerable.

The power of creativity and innovative thinking from the younger generations is immense and it is imperative that senior management allows them to put forward their ideas for solutions to challenges, for improvements and for innovation.

Communication from the top is just a crucial: decisions must be explained clearly and must include total honesty about the facts, the challenges, and reasons for the decision.

The media like a good story, so exceptional PR with a flow of communication just as clear and honest as the internal communication is fundamental.







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